For many homeowners it is not over yet and might take quite a while for getting out of the woods. The reason is very simple. A lot of Tucson homes are changing hands in the short sale or foreclosure situation. Buyers are searching for the homes with built in equity and buying them way below the previous sales price. This means that many of the homes sold in March – April of 2009 are sold with 20% – 50% discount. This in turn affects any future sales in the area, due to the lower appraised value of the neighboring homes.

Still, the change is welcomed, as it takes some inventory off the market and encourages more buyers to leave sidelines and submit offers.

Even luxury market is picking up and I am getting busier every hour. Out-of-state Buyers, as well as locals search my website: http://foothillsinsider.com/ for Luxury Tucson homes for sale and http://foothillsinsider.com/tucson-foreclosures-short-sales/ for foreclosures and short sales in Tucson.

Re/Max is using a video campaign “Reach For The Sky” & “RE/MAX 365″ that comes via e-mail and also can be seen on YouTube. (I didn’t count how many e-mails I got, but it was definitely more than two).

Coldwell Banker brokers call agents from other real estate companies directly, trying to setup appointments (I personally got two calls so far, other agents told me about similar calls).

A number of other real estate agencies use an old, trusted method – sending promotional flyers by mail.

Long Realty went even further – trying to minimize cost of the campaign and save on video production, mailing costs and phone calls – Long Realty is recruiting its own agents to look for the new “labor force”. During the usual Long Realty Foothills Tuesday meeting, the Branch Manager suggested thinking of all the Tucson real estate agents from other companies that we would want to invite to the new Foothills office. To make sure we don’t miss any valuable agent from Coldwell Banker, Re/Max, Realty Executives and other Tucson real estate agencies, we are going to get printouts with the names of all the agents we have ever dealt with.

What an idea!