Re/Max is using a video campaign “Reach For The Sky” & “RE/MAX 365″ that comes via e-mail and also can be seen on YouTube. (I didn’t count how many e-mails I got, but it was definitely more than two).

Coldwell Banker brokers call agents from other real estate companies directly, trying to setup appointments (I personally got two calls so far, other agents told me about similar calls).

A number of other real estate agencies use an old, trusted method – sending promotional flyers by mail.

Long Realty went even further – trying to minimize cost of the campaign and save on video production, mailing costs and phone calls – Long Realty is recruiting its own agents to look for the new “labor force”. During the usual Long Realty Foothills Tuesday meeting, the Branch Manager suggested thinking of all the Tucson real estate agents from other companies that we would want to invite to the new Foothills office. To make sure we don’t miss any valuable agent from Coldwell Banker, Re/Max, Realty Executives and other Tucson real estate agencies, we are going to get printouts with the names of all the agents we have ever dealt with.

What an idea!